SIMON integrates into the state-of-the-art portfolio optimization software from Rowboat Advisors to improve the portfolio allocation tool for asset managers | shop

NEW YORK – (BUSINESS WIRE) – Nov. December 2021–

SIMON Markets LLC (SIMON) today announced the integration of a powerful optimization engine from Rowboat Advisors, Inc. (Rowboat) into its proprietary portfolio allocation tool SIMON Spectrum to increase the intelligence and reach of the tool. SIMON Spectrum is a multi-dimensional framework that analyzes investments beyond traditional risk and return standards, illustrates the effects of risk-controlled and alternative investments on portfolio allocation and measures how well investments match customer goals.

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The announcement adds further momentum to SIMON’s longstanding commitment to provide digital analyzes that enable well-founded and efficient decision-making in asset management. When SIMON Spectrum is introduced to SIMON’s larger customers via API connectivity, it will provide large networks of financial experts with a visual, digital opportunity to examine how certain types of investments – including structured investments, annuities and alternatives – affect portfolio characteristics and performance. The proprietary tool offers professionals a detailed and easy-to-understand analysis of their customer portfolios and promotes more productive customer meetings.

“The combination of SIMON Spectrum with the flexible, adaptable software that Rowboat offers brings us one step closer to becoming the solution for building a portfolio,” commented Raymond Lam, Chief Technology Officer at SIMON. “We evaluated several software tools in our search for additional performance and quickly realized that Rowboat’s solution was not only sophisticated, but also specifically designed for the asset management sector and designed to evolve as we add functionality to our platform to the Adapting the needs and capabilities of our customers. “In the future.”

“We are excited to partner with SIMON to scale and deliver portfolio optimization tools that enable finance professionals to create truly personalized portfolios that span a diverse mix of assets,” said Iraklis Kourtidis, CEO of Rowboat Advisors. “Together we look forward to offering industry-defining solutions that help consultants meet the growing needs of customers in an evolving market landscape.”

About rowboat advisors

Rowboat Advisors was founded in 2016 by Iraklis Kourtidis to develop the most advanced account management software in the wealth management industry. The dedicated team has over 20 years of investment technology experience from the world’s leading financial institutions. Rowboat Advisors software enables asset management technology companies, financial institutions and financial advisors to better tailor and customize investment results. Before founding Rowboat Advisors, Kourtidis was the lead engineer who developed the first fully automated version of direct indexing with tax loss harvesting for Wealthfront in 2013.

The Rowboat Core Investing Engine is a fast portfolio optimizer with integrated tax-intelligent investment strategies such as rebalancing, portfolio migration and direct indexing with tax loss harvesting and ESG. The Rowboat Backtester simulates and presents the performance of personalized portfolios after tax using the strictest tax calculations available in the industry.

The company is headquartered in Menlo Park, California. To learn more, visit


SIMON is an award-winning fintech company and aims to transform the digital experience for financial professionals so they can better serve their customers. SIMON’s intelligent and innovative platform provides an end-to-end digital suite of tools for more than 100,000 finance professionals managing client assets of US $ 5 trillion, offering them on-demand training, an intuitive marketplace, real-time analytics and lifecycle management.

With the focus on redesigning the consultancy experience, SIMON is setting new industry standards, simplifying the complex and offering structured investment, pension and result-oriented ETF solutions for investment professionals, centralized in a unique ecosystem.

Originally incubated within Goldman Sachs, SIMON started as an independently operating company in December 2018 under the joint ownership and management of seven leading financial institutions – Barclays, Credit Suisse, Goldman Sachs, HSBC, JP Morgan, Prudential and Wells Fargo. The growth capital company WestCap became an investor in 2021. The company is headquartered in New York, NY with an additional location in Birmingham, AL.

You can find more information about SIMON at and follow the company on Instagram, LinkedIn and Twitter. Securities products and services from SIMON Markets LLC, a broker-dealer registered with the SEC, member FINRA / SIPC. Pension and insurance services from SIMON Annuities and Insurance Services LLC.

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PUB: 12/16/2021 11:30 a.m. / DISC: 12/16/2021 11:30 a.m.

Copyright Business Wire 2021.

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