Mortgage Advisory Bureau Invests in Heron Financial Partnership

The Mortgage Advice Bureau has made an undisclosed investment in Heron Financial that will enable it to leverage the mortgage and insurance company’s custom software to “improve client outcomes and advisor performance.”

The AIM-listed broker adds that the partnership will “strengthen its position in the new build real estate space to meet the changing expectations of its builders and customers”.

Heron was founded in 2011 and offers cross-market advice on mortgage, protection and general insurance products. Its clients are said to range from high net worth individuals, first time buyers, buy-to-rent owners to expats.

The Mortgage Advice Bureau with over 1,600 advisors also invested in the newly built specialist brokerage firms Meridian, Metro and Evolve this year.

The broker has also partnered with fintech firm Nivo to roll out a secure mobile instant messaging and document capture service for its brokers in January.

Peter Brodnicki, Chief Executive of the Mortgage Advice Bureau, says, “Securing long-term business success is achieved by understanding the threats and opportunities that technological advances bring – and Heron Financial puts technology at the forefront of everything it does, and pays close attention to how it works can improve both the client and consultant experience.

“The broker’s systems, processes and approach to lead generation are excellent, with exceptional advisor productivity. The business is run by an inspiring management team with a clear vision that adapts to changing customer needs – and with big growth plans on the horizon, we’re excited to see what the partnership can bring. “

Warren Harrocks, Director and Principal of Heron Financial added, “The opportunities this partnership with the Mortgage Advice Bureau will bring will allow us to work far closer together in a fast-paced landscape and expand opportunities for all.”

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