Five Reasons Social Media is essential for SEO

What exactly does social media have to in relation to SEO? At MWI we hear these questions frequently from our the current and potential clients. While social media has been a growing channel for marketing in recent years, most businesses have yet to benefit from it. This is particularly important when you’re investing in search engine optimization. Making and شراء مشتركين يوتيوب managing social media accounts is crucial to support SEO efforts, even though the benefits are not immediately evident. Below are five reasons why social media is important for SEO.

1.) Social Media Signals

It’s not difficult to see that Google, Bing, and other search engines use online dialogue in their algorithm for ranking. When people tweet, like or comment on the content they like that is known as a social engagement. The more social engagements your content has, the more social signals you can build for your website. Search engines evaluate these social signals and consider it a quality factor when ranking content. This allows search engines to determine what people find most useful and what algorithm they believe to be high-quality. Content can be instantly indexed if it’s receiving a lot of social interaction.

2) Link Building

The days of going out and soliciting websites to add links to your site. With the advent of Google’s Panda and Penguin algorithms SEOs must build links using the old-fashioned method by creating high-quality content that is link-worthy. How do you reach out to websites which are willing to hyperlink to your content, when the request is considered “unnatural”? Social media can help. Social media allows you to expose your content to people who are willing to link to your content, if it is worth linking to. They will also share your content with others and increase your reach.

3.) Content Amplification

It doesn’t matter how high-quality your content is, it’s not going to be popular without amplification. Email marketing is an excellent method of amplifying the content you create, but it won’t reach people in your list of marketing contacts. You can also reach new audiences through social media. If you post your content to your followers, they’ll also share it with their personal followers if they find it helpful. The people who share it will share your content with their followers, increasing the reach of your content. You will also gain relevant traffic, inbound linking, social signals, and brand awareness, all of which can be utilized by search engines for content quality determination.

content amplification lifecycle

4.) Brand Awareness & Signals

Search engines may use your brand’s identity and awareness to determine the credibility of your website and how trustworthy it needs to be in their ranking algorithms. Aside from amplifying your content social media can also help increase brand recognition. Google refers to this as co-citation. The creation of these co-citations via social media can improve Google’s trust and confidence in your web page and also assist by using branded search terms.

5.) Social Indexing

Since search engines are able to index social media accounts these profiles are now showing on search results pages. This allows your company to be displayed in search results for your branded searches on more than only your website. But it gets even better than that. Individual tweets from Twitter were at one time indexed and displayed in search results too giving another opportunity for your website to be ranked in search. The service was temporary for a couple of months until Google made the decision to stop the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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