What do social media have to relate to SEO? At MWI, we get lots of questions from our the current and potential clients. While social media has become an increasingly popular channel for marketing in recent times, many companies haven’t yet begun to make use of the potential of it. This is especially important for companies that are investing in SEO. Although the benefits of social media might not be immediately apparent, they’re crucial for SEO help. Here are five reasons social media is vital to SEO.
1.) Social Media Signals
It’s not a secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for a long time now. When people share content via Twitter, Facebook or comment on the content, this is called a social engagement. The more social interactions a piece of content has, the more social signals you can build for your site. Search engines measure these social signals and then use them as an indicator of quality when ranking content. It’s a way to determine the quality of content that people are able to use in comparison to what their algorithm determines to be of high quality. Content can be instantly indexed if it’s receiving a lot of social interactions.
2) Link Building
It is long past the time that you could make a request for hyperlinks from other sites. Google’s Panda/Penguin algorithms have forced SEOs to link build the traditional way: create quality content that is relevant. But how do you reach websites willing to link to your content if asking them directly is considered an “unnatural” link building technique? Social media is the way to go. Social media allows you to share your content with people who are willing to link to it, if it is worth linking to. These people may also share your content with their networks and increase the reach of your content.
3.) The amplifying of content
You can write all the top-quality content you like however it will not gain significant traction without the aid of amplification. Email marketing is a great way to amplify content, but it can only reach the people in your marketing database. The possibility of reaching new audiences is via social media. If you post your content to your followers, they’ll also share it with their personal followings if they find it helpful. They will also share your content with their followers, زيادة مشاهدات اليوتيوب thereby increasing your reach. In return, you will gain many relevant visitors and inbound links, as well as branding awareness and social signals – all of which are utilized by search engines to judge the quality of content.
content amplification lifecycle
4.) Brand Awareness and Signals
Search engines can use brand name and reputation to determine the credibility of your website and how trustworthy it must be when they rank it in their algorithms. Social media helps to build brand awareness and increases the quality of your content. This is what Google refers to as co-citation. Making these co-citations with social media can boost Google’s trust in your company web page and also assist with branded search queries.
5.) Social Indexing
Search engines have been indexing social media profiles since a while which means that they appear in the search results pages. This allows your brand to appear in search results for branded queries that are not limited to your company website. This is even better. Tweets on their own from Twitter were once indexed and included in the search results. This allowed your website to rank higher in search. The service was temporary for a couple of months, until Google made the decision to stop the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.