ADAS calls for an upgrade of the insurance strategy

Driver assistance systems (ADAS) are increasingly finding their way into new vehicles and offer the driver numerous advantages in terms of convenience and safety. At the same time, these new technologies pose unprecedented questions and complications for the insurance industry. “Despite the risk of expensive repairs, [insurance companies] have to weigh up the fact that ADAS can demonstrably effectively reduce accidents in the scenarios in which they are supposed to work and reduce the severity of an accident if one happens, ”observes Susanna Gotsch, Senior Director, Industry Analyst, at CCC Intelligent Solutions, a SaaS Platform for the insurance industry.

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