Life Insurance Awareness Month has arrived: Kelly Rowland & Life Urges Americans to Talk About Life Insurance |

ARLINGTON, Virginia., September 1, 2021 / PRNewswire / – Life Happens, a national not-for-profit that educates consumers about the importance of life, disability and long-term care insurance in a comprehensive financial plan, today launches its annual Life Insurance Awareness Month (LIAM) campaign with a quadruple Grammy Award -Winner singer, songwriter, producer, philanthropist and mother Kelly Rowland. Life Happens’ partnership with Kelly is designed to ensure Americans understand the value and convenience of life insurance so they can tell loved ones: “With life insurance I have you. “

Kelly and her husband had always talked about life insurance, but it was an emotional conversation with a friend that led them to action. As a mother of two, Kelly does everything she can to make her family’s life better and safer – life insurance is a key part of that. To support Life Happens’ annual LIAM campaign, Kelly will help transform the discussion about life insurance so that more people can get the insurance and financial security they need.

“For me, life insurance really calms my heart and mind. It means my family can definitely look to the future. It’s this feeling that I have you with life insurance,” said Kelly Rowland. “Life insurance is great, but the best we can give people is knowing what they are and what they mean for a family. That’s why my partnership with Life Happens is so important; it enables me to have an important one Spread the word about financial security and the life insurance facts so families can get the coverage they need. “

For many people, getting life insurance depends on information. They often do not understand what life insurance can do. Even so, the intent to take out life insurance is at an all-time high. According to the 2021 Insurance Barometer, 31% of consumers said they were more likely to buy life insurance due to the wake-up call COVID gave them, and 59% of people without life insurance said they needed coverage. At the same time, research by Life Happens shows that the discussion about life insurance has increased. 55% of Americans said they spoke about life insurance for the first time with a loved one in the past year. Throughout the LIAM, Life Happens and Kelly will provide all Americans with the information and resources they need to talk about life insurance and obtain coverage needs.

“With life insurance, you can say to your loved ones: ‘I have you’ and you can mean it. As a role model for many, Kelly’s powerful message emphasizes the security and freedom life insurance can provide so families can continue to look to the future, “said Faisa Stafford, President and CEO of Life Happens. “For our 18th annual LIAM campaign, our goal is to educate Americans about the importance of including life insurance in their financial plans and to inspire them to take action and protect their loved ones.”

By partnering with Life Happens, Kelly will be featured in a series of resources and a PSA reinforcing this year’s LIAM theme, and sharing more about her life insurance experience and the impact it has had on her family. These videos, social media graphics, and flyers are available to Life Happens Pro members to stimulate discussion about life insurance.

For more information on Life Insurance Awareness Month and Kelly’s personal life insurance experience, please visit

Happened over life

Life Happens is a non-profit organization dedicated to helping consumers take personal financial responsibility through owning life insurance and related products. The organization does not endorse product, corporate, or insurance advisors. Since its inception in 1994, Life Happens has provided high quality, independent, and objective information to people seeking help with their insurance purchase decisions. To learn more, visit

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