ON24 enables leading energy company to accelerate digital-first engagement and generate valuable customer insights worldwide | Companies

SAN FRANCISCO & LONDON – (BUSINESS WIRE) – Dec. August 2021–

Shell Catalysts & Technologies (SCT), a leading provider of catalysts, engineering services, and licensed process technologies for energy producers, quickly switched to a digital first engagement strategy and expanded its global reach with ON24 (NYSE: ONTF). With the ON24 Digital Experience Platform, SCT has quickly scaled its digital engagement with energy producers in order to build lasting relationships worldwide and to collect extensive target group data in order to further personalize the interactions with their customers.

“ON24 has helped us gain valuable insights to better understand and empower our customers,” said Will Potter, digital marketer at Shell Catalysts & Technologies. “For us, digital engagement is a crucial way to share knowledge and updates with energy producers around the world. ON24 has accelerated our conversion to digitization and offered us and our customers a great experience. “

To help the industry deliver cleaner energy solutions, Shell Catalysts & Technologies used ON24 Webcast Elite to create and scale live virtual experiences for its global customers and prospects. The company also uses the ON24 Engagement Hub to share on-demand content and analyze engagement and responses in real time with ON24’s AI engine to further personalize engagement. Data and analytics are built into their marketing automation platform to give teams insight into visitors, content downloaded, and questions asked.

“As one of the world’s most respected brands, Shell is leading the way in data-driven, digital engagement to better serve its customers and create new opportunities in a rapidly changing market,” said Steve Daheb, CMO at ON24. “ON24 gives them the audience insights they need to deliver personalized experiences to the right people at the right time.”

The ON24 Digital Experience Platform includes ON24 Webcast Elite, ON24 Virtual Conference, ON24 Breakouts, ON24 Engagement Hub, ON24 Target, ON24 Intelligence and ON24 Connect. Organizations can deliver digital experiences that create deep engagement, first-person data, and AI-driven personalization, as well as seamlessly integrating audience insights into marketing automation, CRM, and collaboration systems.

Watch the on-demand webinar at ON24.com/Shell to see how Shell Catalysts & Technologies used the ON24 Digital Experience Platform to improve audience engagement and insights.

ON24 provides a leading cloud-based hybrid engagement platform that makes it easy to create, scale, and personalize engaging experiences to drive measurable business growth. Today we help over 2,000 companies worldwide, including 3 of the 5 largest global technology companies, 4 of the 5 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial companies, convert millions of prospects to buyers. Through interactive webinars, virtual events and constantly active multimedia experiences, ON24 offers an AI-based interaction system that enables companies to scale engagement, conversions and pipelines to increase sales growth. The ON24 platform supports millions of professionals every month who collect billions of engagement minutes annually. ON24 is headquartered in San Francisco and has global offices in North America, EMEA and APAC. Further information is available at www.ON24.com.

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© 2021 ON24, Inc. All rights reserved. ON24 and the ON24 logo are trademarks of ON24, Inc. and are registered in the US Patent and Trademark Office and in other countries.

KEYWORD: EUROPE UNITED STATES UNITED KINGDOM NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: DATA MANAGEMENT OTHER ENERGY TECHNOLOGY OIL / GAS ENERGY SOFTWARE

Copyright Business Wire 2021.

PUB: 8/31/2021 7:05 AM / DISC: 8/31/2021 7:06 AM

Copyright Business Wire 2021.

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