Influencers say they are open to dialogue with the government about taxes

Taxpayers will adhere to minimum health protocols on April 15, 2021 when filing their annual income tax return with a Bureau of Internal Revenue (BIR) tax filing center at Fisher Mall in Quezon City. Jonathan Cellona, ​​ABS-CBN News / File

MANILA – The Creator and Influencer Council of the Philippines (CICP) said Friday that it praised the publication of a new circular defining tax rules for social media influencers when it sought a dialogue with authorities to ease the burden of tax compliance .

The Bureau of Internal Revenue previously published Memorandum Circular 97-2021, which outlined the tax rules for social media influencers.

The tax office also stressed that “certain social media influencers have not paid their income taxes despite generating huge revenues from various social media platforms.”

In a statement, CICP said its “core values” as responsible citizens include paying taxes, but much remains to be done to make it easier for those who make a living digitally.

“We hope that the BIR will recognize that we do business digitally within the organization as well as within the large community of influencers,” the group said.

“We hope that the BIR will soon introduce certain mechanisms that will relieve tax compliance through the use of these digital platforms, not only for the benefit of influencers, but also for the benefit of all taxpayers. We would be happy to talk to the bureau about these initiatives, “it added.

CICP said it is also creating a code of ethics on content standards, fair dealing, transparency, social responsibility and compliance with the law.

Tax expert Mon Abrea previously said that social media influencers should register with the BIR to avoid tax evasion fees. People with sales or income greater than 3 million pesos are subject to value added tax (VAT), he said.

Those with marginal income or below the threshold set by the government are exempt from paying taxes but should still register with the BIR, Abrea said.


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