New Canadian Association to Combat Insurance Fraud Equity Appoints CEO

The Équité Association, the first insurance company in Canada to address insurance crime, has selected Terri O’Brien as CEO.

O’Brien has been a member of Équité since April 2021. She has over 25 years of experience in the financial services industry, including all facets of risk management, fraud, treasury and capital markets, leadership and growth strategies. Prior to Équité, O’Brien was Chief Risk Officer at Pace Credit Union, CRO at Interac Group and held senior positions at TD Bank, including Vice President of TD’s North American Anti-Fraud Strategy.

Équité was founded by the insurance industry in February to integrate the cross-insurance data analytics company CANATICS and the Investigative Services Division (ISD) of the Insurance Bureau of Canada (IBC).

“Insurance fraud is a very real and increasingly complex problem for consumers, insurers, law enforcement and governments,” said Jason Storah, chairman of the Equité Association and CEO of Aviva Canada. “Équité is a single, unified, industry-wide organization that proactively uses world-class analytical and investigative techniques and visibility into results that we believe are in everyone’s best interests as we move forward in the fight against insurance fraud.”

O’Brien, along with the new Équité executive team and board of directors, is focused on “building a strong ‘member first’ culture through open communication, effective action and collaboration on insurance crime,” said a press release.

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