Anadi Bank: Hybrid bank rises from the ashes – and flies

The Austrian Anadi Bank is an Austrian regional bank that emerged from the crisis-ridden Hypo Alpe Adria Bank. In 2013 the healthy Austrian business of the ailing banking group was taken over by Anadi Financial Holdings, which is owned by a British-Indian investor, the Kanoria family. Since then, Anadi has asserted itself on the Austrian market. Successfully positioned as an agile hybrid bank, it has both a strong digital focus and classic sales lines.

The bank’s business areas are digital banking, strategic partnerships, retail banking, corporate banking and public finance. With its modern hybrid banking approach, Anadi Bank challenges traditional banking models. It takes a multi-channel approach with branches, a team of dedicated agents for strategic partnerships and a very strong offering for digital banking. Anadi Bank relies on easy-to-use digital services and is continuously developing its digital value chain and reach, as the entry into the German market with digital SME loans recently demonstrated. Around 270 employees work for around 57,000 customers.

As the house bank of numerous companies from trade, industry and real estate, the institute uses the advantages of its lean structure and high decision-making speed in its classic areas of corporate banking and public finance. With its deep industry knowledge and experienced customer advisors, Anadi Bank focuses on intelligent and tailor-made financing solutions for corporate customers. The Public Finance division has a long tradition, which is reflected in the fact that the Austrian Anadi Bank is the house bank of the Austrian southern region of Carinthia and many municipalities.

In recent years, the bank has consistently relied on its hybrid strategy with strong digital elements. As CEO of Anadi Bank in July 2020, Christian Kubitschek (52), a bank manager with more than two decades of experience in the financial services industry, got to work straight away: Just two months later, Kubitschek proclaimed the “Strategy 2.0” building among the digital achievements of strategy 1.0. The digital-based Strategy 2.0 takes the hybrid banking model to the next level by combining the already strong digital online presence with the elements of digitally supported strategic sales partnerships, product focus and greater market and sales reach in Austria and Germany. With this highly innovative step, the prerequisites for disproportionate growth in the coming years should be created on the basis of a scalable and multipliable platform.

The positioning as a hybrid bank is charged by another aspect: Anadi combines the innovative strength and speed of a FinTech with the competencies and possibilities of an established full-service bank. Anadi’s internal “Digital & IT Hub” has developed into a fully-fledged internal FinTech – to date it is 20 percent of the institute’s employees, and this number is expected to increase in the next few years. FinTech and banking experts are driving the expansion of the scalable and multipliable platform, optimizing digitized end-to-end processes and rolling out innovative products and sales partnerships in the digital sector.

In January 2021, the bank was the first full-service bank in the DACH region to publish its 2020 annual financial statements, which reflect Anadi’s high speed and process-reliable DNA. Anadi has proven the resilience of its business model in this ‘Corona year’ 2020: under difficult framework conditions and with the consistently and disciplined measures implemented, the bank was able to grow with quality in high-margin segments and make important strategic investments with a simultaneous organic increase in capital ratios.

Anadi started its market entry in Germany in April 2021: In a strategic partnership with Compeon, the leading digital credit platform for SME financing in Germany, the bank started a digitally supported strategic cooperation for German SMEs. With Compeon, Anadi can fall back on a financial sales organization with over 30,000 SME customers. The digital SME loan from Anadi offers great and highly automated usability, an almost real-time loan decision, simultaneous options for fixed and variable interest rates and ready-to-use loan documents. Anadi bases credit decisions on highly developed risk management models and processes with automated pre-selection criteria and on the basis of external data sources and methods from its technology partners. The primary target group are medium-sized companies with good credit ratings and a solid financial position. The loan amounts are between 50,000 and 250,000 euros. The cooperation opens up a new SME market for the bank with a total loan volume of 107 billion euros.

Austrian Anadi Bank, Domgasse

Austrian Anadi Bank, Domgasse

In July 2021, Anadi started a highly innovative and pioneering digitally supported sales cooperation with Austrian tobacconists, the largest retail network in Austria with 2,300 branches and more than 1 million daily customer visits. From July 2021, modern standard banking services will enter a high-frequency sales channel under the new “MARIE” brand. Even during the Corona lockdown, the tobacco shops remained open due to their great importance in Austria as a systemically important local supplier.

As a disruptive step, this cooperation creates a completely new and unconventional access to banking services. Accounts, cards, consumer loans and cash transactions (withdrawals / deposits) will soon be available in many tobacconists – all via a tablet and a web-based and seamless transaction terminal that is directly connected to Anadi’s systems. The product range will be gradually expanded over the next few years.

After the pilot phase started at the beginning of July, the nationwide rollout will follow in September 2021. The focus of the rollout is on tobacco shops, which play a particularly important role as local suppliers. Anadi Bank wants to work with at least 500 tobacconists across Austria by the end of 2022.

CEO Kubitschek and his team are not finished yet: They will resolutely continue the path of “Strategy 2.0” with further innovative initiatives and show that FinTech and full-service bank are not a contradiction, but a synergetic model for the hybrid banking future . Anadi focuses on its comparative strengths: FinTech and full-service bank DNA, agile and lean structure, embedded in the largest market region within the EU, scalable and multipliable platform, cost, risk and capital discipline as well as innovative product and sales offers that represent Hybrid Banking at its best: customer-oriented products and services, both offline and online.

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