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A new data service is set to help motor companies improve and maintain their reputations as safe operators before they ever face the wrath of a plaintiff in the courtroom.
Steve Bryan, the former CEO of Vigillo, and partners are behind the new data service Bluewire.
With multimillion-dollar “nuclear” jury judgments on the rise in trucking accidents, Bryan said his company will combine advanced and complex technology systems to measure and manage reputation to help car transporters before an accident ever happens.
“The reputation of the trucking industry is under attack,” Bryan said at a May 11 press conference on the public launch of Bluewire. “Aggressive and sophisticated plaintiff firms that recruit injured customers, who sometimes finance the lawsuit with private equity, demand enormous, emotionally driven jury judgments in truck accidents and largely serve to enrich themselves and their investors.”
Bluewire is based in Government Camp, Ore.
“We have seen and heard a great deal over the past several years regarding nuclear jury verdicts and plaintiffs’ reptile theory,” said Douglas Marcello, Bluewire’s chief legal officer of Marcello & Kivisto law firm of Carlisle, Pennsylvania. “We went back and looked at this, wondering what are the key elements that are driving the plaintiffs? The common denominator seems to be a trucking company’s reputation – not in high school terms, but in terms of the reputation that derives from their compliance, safety, accountability scores, reports from electronic logging devices, or the hiring practices of drivers. “
The reptile theory is a tactic used by plaintiffs’ attorneys to divert attention from the accident and instead focus on a carrier’s safety practices and guidelines – even if the carrier complies with federal regulations. This tactic, lawyers and litigation experts say, can often lead to angry juries encouraging them to deliver a much bigger jury verdict to punish freight forwarding companies.
Bluewire’s goal is to use artificial intelligence text reading technology to repair reputation rather than relying on human labor or manpower, Marcello said.
Bluewire also plans to refer freight forwarders to experts in areas ranging from Department of Transportation safety experts to accident reconstruction experts to help repair a freight forwarder’s damaged reputation.
Bryan established himself as a security data expert after starting Vigillo, the data company he sold to SambaSafety in 2017. “When I left Samba last fall, I started talking to people and exchanging ideas; it just started snowing, ”Bryan told Transport Topics. “There are a lot of people out there with good services and good products that nobody says we can’t keep promoting all of the good security technology, software, and services. But when you put all these good things together, we noticed between the eyes as we began to dig in that the reputation of a car carrier attacked by the plaintiffs. “
“They get the juries going because they believe this is a company that doesn’t care, and here comes the big bang,” he added.
When it goes live this summer, Bluewire will offer an online subscription service that will analyze the elements that threaten a company’s reputation. Bluewire’s so-called “White Hat Recommendation Engine” monitors the security systems, data silos and insurance claims that exist in the trucking and related insurance industries. To identify the “attack vectors” and resulting reputational threats used by plaintiffs, it will then benchmark motor companies against the industry using the “Bluewire Reputational Index” and offer recommendations based on actionable data, the company said.
Bluewire founders Bryan, Peter Rowe, Robert Boyich and Marcello have decades of experience analyzing and analyzing data from the trucking industry, recruiting and managing drivers and defending accident-related claims as active participants in the industry for more than A company declaration for 30 years.
You may be wondering why the name Bluewire?
“The name Bluewire comes from a concept in every action movie ever made,” said Bryan. “The hero of course disarms the bomb by cutting the blue wires.”
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