▲ Source: Gen.G.
Global esports group Gen.G Esports announced its partnership with the energy drink Monster Energy. As part of this partnership, the two companies will work together to improve player performance and hold various online and offline events such as fan meetings, promotions, etc. In this way, they will try to expand communication with the esports fans and improve brand values.
Arnold Hur, COO of Gen.G Esports, said, “It’s an honor to work with Monster Energy. As important as content is in esports and gaming communities, we look forward to bringing innovative content series to the Energy Drink -Mark number one to create monster energy. “
Song Se-joong, Managing Director of Monster Energy Korea, said, “I have high expectations as this is our first time in Korea to partner with an esports team. We will be actively communicating with the esports industry and hosting events for the MZ -Generation hold off. “
The Gen. G League of Legends team will wear the Monster Energy logo patch on the right sleeve during the LCK summer 2021 season.